Locations Visited
Weather Season
Spring
Client
BRAND FOCUS
Product Experience
As stated above, I went on a hike to learn about the product and what it can deliver – pure joy by the way! After my first experience and learning about their brand, it was an easy task to deliver this project. I started focusing on creating content reflecting the connection we need with nature, valuing what is around us.
BRAND COLOUR SCHEME
Final Product
During this project, I wanted to showcase the company’s brand and its identity with content that resonates with people, to objectively deliver a clear message of connecting with nature while keeping and respecting their brand guidelines.
FIND YOUR SPECIAL PLACE
Connect with nature
The entire project had the objective to create a need to explore and discover new places by delivering product usability and simplicity, educating people on how hammocks can help to reconnect with nature.
Research Brand Identity
Time learning about the brand identity, products and vision to fully understand what needs to be delivered.
Desired Locations
During this period I found locations and potential places that were easy to access and safe.
Locations Visited
A factor we forget often, Nova Scotia has incredible places, unfortunately, they usually very far.
Photoshoot
The fun part, however, sometimes I need to be creative due to weather conditions, locations and angle challenges.
SHOWCASE
Final Project
A very fun and incredible collaboration in very beautiful locations …however, this is a glimpse of hundreds of photos delivered to Nakie for their marketing campaigns and social media presence.
THE DESIGN TOOLS
Editing Process
One of my first clients and I was using my beloved Nikon gear. This project helped me to learn about my gear and how to push it – then all became history because I upgraded to Sony now, however, here are the tools I utilized to accomplish this project.
Nikon D800E
50mm 1:1:8G AF-S
35mm f/1.8G AF-S
DJI Osmo Mobile 5
Apple iPhone 13 Pro Max
Dropbox Shared Folder
