Let’s have an Irish Red!

First and foremost, I want to thank the Garrison Brewery staff for being extremely supportive during this project, they were incredibly creative with their ideas and flexible with their time. I was able to capture great moments based on their recommendations and of course ...the motivation of a delicious Irish Red!

CAPTURING REAL EMOTIONS

True Experience

The entire project had the objective to deliver the Garrison Brewery experience, I wanted to capture real emotions and captivate their audience with the content delivered.

Garrison Sea Port Homeport

Two Irish Red

Garrison Oxford Tap Room

One Irish Red

Duration

6 Hours

Duration

1 Hours

TIMEFRAME

Design Process

0 Hours

Brand Guidelines

I spend time learning about the brand, online presence, products and targeted audience to fully understand what needs to be delivered.

0 Hour

The Planning

The most challenging part to accommodate availability and desired times.

1 Hours

The Photoshoot

Usually the fun part, however, sometimes we need to be creative due to people’s privacy and comfort with being photographed.

1 Days

The Editing

Finally, the reveal and editing process of all the content taken during the project, from identifying the best photos to fixing those that need corrections.

BRAND FOCUS

Product Experience

As stated in previous projects, during the study phase there were key elements I focused on, to ensure the content will reflect their brand elements such as; experience, atmosphere, colours and welcoming energy.

SHOWCASE

Final Project

This is the result of a very fun and incredible collaboration with amazing people who helped me accomplish this project …however, this is a glimpse of the content delivered to Garrison Brewery and hope you enjoyed it!

THE DESIGN TOOLS

Editing Process

We all want that magic wand or that one click that will do it all but fortunately, it doesn’t work that way – isn’t it great! This pushes us to improve and learn more while having fun. And for this project, I used the following gear and tools:

Sony A7IV

FE 50mm F1.2 GM

FE 85mm F1.4 GM

Adobe Lightroom CC

Dropbox Shared Folder

Irish Red Beer

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