CAPTURING REAL EMOTIONS
True Experience
The entire project had the objective to deliver a true unique experience for everyone, we wanted to capture real emotions and captive the brand’s audience.
NOVAPIXELLS
THE PLANNING PROCESS
Design Thinking
I have a process in place to strategize the photoshoot following the brand’s guidelines, because many might think – just show up and take photos, however, there are several key elements we have to consider prior to any photoshoot such as location, clothing, staging, concept, and many others. There are a few key components playing in the background to ensure a fun and successful collaboration and this is a high-level for this project:
Study Brand Guidelines
Here’s where I spend time learning about the brand, online presence, products and targeted audience to fully understand what needs to be delivered.
The Planning
The most challenging part to accommodate availability to the desired locations, weather, concepts and outfits coordination, involving a very significant amount of time in the preparation.
Photoshoot
Usually the fun part, however, sometimes we need to be creative due to weather conditions, locations and models availability.
Content Editing
Finally, the reveal and editing process of all the content taken during the project, from identifying the best photos to fixing those that need corrections.
CONTENT DESIGN
Formatting
The content is properly cropped out for social media channels and styled from Posts to Stories size dimentions. Content formats are prepare data for observation or interpretation with the objective to deliver emotions by maintaing the brand guidelines and objectives.
In other words, the cropping process ensures the content is ready for all social media platforms offering different options and styles to captivate the targeted audience.
BRAND FOCUS
Product Experience
As stated above, during the study phase there were key elements I focused to ensure the content will reflect their brand elements such as; water, exploration and a fun experience.
BRAND COLOUR SCHEME
Final Product
This process is critical because it reflects and will showcase the company brand and its identity. And during any project I undertake, I have a very collaborative approach that ensures models understand outfits, locations and concepts play a key factor in the overall final product and success of the project.
SHOWCASE
Final Project
This is the result of a very fun and incredible collaboration with amazing people who helped me accomplish this project during very challenging weather conditions …however, this is a glimpse of hundreds of photos delivered to Vessi for their marketing campaigns and social media presence.
THE DESIGN TOOLS
Editing Process
We all want that magic wand or that one click that will do it all but fortunately, it doesn’t work that way – isn’t it great! This pushes us to improve and learn more while having fun. And for this project, I used the following gear and tools:
Sony A7IV
FE 50mm F1.2 GM
Adobe Lightroom CC
Adobe Photoshop CC
Dropbox Folder Shared
Dragon Fruit Lemonade
