This collab really made me sweat! We had incredible weather, it was probably 33 degrees and despite the lost GoPro 8 during the Tubing, I had fun with the crew of Live Live In Tents. I love supporting local and Cape Breton has a special place in my heart - Thank you Lee for this amazing opportunity and for letting me showcase your location and capture all the fun!

THE BOOKING

ENJOY THE STAY

As you may know, every project has a duration and here’s the high-level project overview length to give you an idea of what it took to accomplish this project but not before I thank their staff for the incredible support they provided to achieve this project.

Accommodations

Glamping

Entertainment

Tubing • Reading

Duration

0 Nights

Total Drinks

0 Beers

TIMEFRAME

Design Process

1 Hours

Content Strategy

As you may know, is not a point-and-shoot! I took the time to understand their offering and focus on the core values. Then, capture as much as possible to showcase what people should expect from this fun location.

113 Kms

Driving Experience

It may look far but it was worth it! I am located in the HRM area and this is the number of kilometres I drove to get to this fun location, in addition to the driving around. However, they offer shutter services for tubing!

2 Hours

Photoshoot

Full days of collaborations and several trips to the Tubing location, in addition to walks, sweats and getting wet …very fun days!

2 Days

Editing Process

There was so much content to select and edit but very happy with the end results because I was able to capture so many good moments from everyone.

BUSINESS FOCUS

The Experience

As stated in previous projects, I have a process in place to ensure the end results will reflect the offering and brand alignment. And with this project, I started focusing on creating content with their core offering to reflect the fun part which is tubing, the activities you can have during camping that finally the peaceful moment after a fun day!

BRAND COLOUR SCHEME

Final Product

During this project, I wanted to deliver a clear message of connecting with nature while keeping and respecting their brand guidelines.

CONTENT DESIGN

Formatting

The content is properly cropped out for social media channels and styled from Posts to Stories size dimentions. Content formats are prepare data for observation or interpretation with the objective to deliver emotions by maintaing the brand guidelines and objectives.

In other words, the cropping process ensures the content is ready for all social media platforms offering different options and styles to captivate the targeted audience.

CAPTURING REAL EMOTIONS

True Experience

The entire project had the objective to reflect and demonstrate a true experience from different angles, we wanted to capture real emotions and captive their audience.

SHOWCASE

Final Project

This is the result of a very fun and incredible collaboration with amazing people who helped me accomplish this project during a very hot sunny conditions …however, this is a glimpse of a project delivered to Live Live In Tents for their marketing campaigns and social media presence.

RECOGNITIONS

Awards & Mentions

During this project I had my beloved Nikon gear, however, I wanted to break down the equipment used for this collab before my upgrade to Sony and here are the tools I utilized to accomplish this project:

Nikon D800E

50mm 1:1:8G AF-S

80-400mm 1:4:5-5 ED

DJI Drone Mini 2

Adobe Lightroom CC

Dropbox Shared Folder

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